“Pupils don’t want to be sold the drinks even though they’re buying them"
The false consciousness of the peon masses! Pay no attention to people's revealed preferences. What they really want to do is the opposite of what they actually do.
So why do they do what do?
"– it’s because they’re cheap and addictive, and their peers are taking them."
Firstly, energy drinks are not cheap; they're more expensive than almost any other non-alcoholic drinks.
Secondly, I'm unconvinced that caffeine is addictive in any meaningful sense. I go from drinking lots of it to drinking none of it without the slightest side effect. However, I accept that some people claim to get mild withdrawal symptoms so maybe different individuals react differently.
Thirdly, the fact that their 'peers' are drinking them is not evidence that people don't want to buy them. On the contrary, it is further evidence that people do want to buy them.
The quote above comes from a fifteen year old who is being used as a tool by a Scottish pressure group called Responsible Retailing of Energy Drinks. She's young and we shouldn't judge her too harshly, but her claim that people do the opposite of what they really, truly want to do has been the calling card of prohibitionists through the ages. She will probably grow out of this phase, but the prohibitionists will always have a teenage mentality.
By the way, don't be fooled into thinking that this is just a campaign to stop the sale of energy drinks to chiiiiildren. As always, the demands don't stop there...
Pupils are set to be turned away from tills and the addictive drinks removed completely from general display, with sales assistants fetching individual cans from back rooms for adult customers.
Yes, they want a retail display ban. Following the anti-smoking blueprint to the letter.